Innovate or Die: Revitalization Strategies for Events

Best practices for evaluating and assessing the relevancy and long-term sustainability of your event How to approach, create, and implement an event revitalization strategy and plan Real-world examples of successful strategies […]

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CEIR 2016 Digital Toolkit to Enhance the Attendee Experience

Digital continues to expand its presence today in every facet of our personal and business lives. The same is true for business-to-business exhibitions. Digital solutions are increasing at a fast pace. For organizers and brand marketers alike, it is very hard to know which are worth testing and which are ideas that will disappear as […]

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The Event Room Demand Study

ASAE, Center for Exhibition Industry Research, Destination & Travel Foundation, Meeting Professionals International, and Professional Convention Management Association Education Foundation White Paper The objective of this report is to quantify the degree attendees and exhibitors book hotel rooms outside of the organizer’s contracted room block. In addition, the study will provide a better understanding of […]

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