CEIR 2016 Digital Toolkit to Enhance the Attendee Experience

Digital continues to expand its presence today in every facet of our personal and business lives. The same is true for business-to-business exhibitions. Digital solutions are increasing at a fast pace. For organizers and brand marketers alike, it is very hard to know which are worth testing and which are ideas that will disappear as fast as a Snapchat message.

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The Event Room Demand Study

ASAE, Center for Exhibition Industry Research, Destination & Travel Foundation, Meeting Professionals International, and Professional Convention Management Association Education Foundation White Paper

The objective of this report is to quantify the degree attendees and exhibitors book hotel rooms outside of the organizer’s contracted room block. In addition, the study will provide a better understanding of any influential factors or conditions which may lead attendees to book more or less rooms around the room block. The purpose of this project is to introduce to the meetings industry a new metric—of event room demand, which articulates the volume of rooms sold by an event versus relying only on the guest rooms we can count.

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Breaking Down Barriers: Unique Solutions for Common Exhibition Attendance Barriers

It’s standard practice to research and identify the primary factors that drive attendance to an exhibition. Through a variety of methods, this information is ascertained and utilized for a number of purposes including the development of attendee acquisition strategies. While this information is necessary and valuable to that effort, it’s not comprehensive on its own. A thoroughly crafted attendee acquisition strategy also incorporates and addresses the issues that are preventing exhibition attendance, or, in other words, creating attendance barriers.

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IAEE White Paper: Future Trends Impacting the Exhibitions and Events Industry

Introduction In looking to the future of our industry, the International Association of Exhibitions and Events™ (IAEE) Board of Directors created a Future Trends Task Force chaired by Francis J. Friedman and comprised of senior industry professionals. The focus of this task force was to look into the future and identify major trends it felt will impact the exhibitions and events industry. This white paper presents the results of 13 future trends the task force anticipates will impact and shape our industry.

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10 Strategies for Exhibitor Retention in the New Economic Landscape

While the economy overall is still struggling to maintain a pulse, the exhibition industry has been reporting growth for nine consecutive quarters according to recent statistics. These trends are providing organizers with more confidence that the industry will continue to see consistent growth over the next few years. With the change in the economic landscape for exhibitions from downturn to recovery, the timing is ideal for organizers to consider implementing or updating existing exhibitor retention strategies aligned with exhibitors’ evolving needs.

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