Breaking Down Barriers: Unique Solutions for Common Exhibition Attendance Barriers

It’s standard practice to research and identify the primary factors that drive attendance to an exhibition. Through a variety of methods, this information is ascertained and utilized for a number of purposes including the development of attendee acquisition strategies. While this information is necessary and valuable to that effort, it’s not comprehensive on its own. A thoroughly crafted attendee acquisition strategy also incorporates and addresses the issues that are preventing exhibition attendance, or, in other words, creating attendance barriers.

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