The Event Room Demand Study

ASAE, Center for Exhibition Industry Research, Destination & Travel Foundation, Meeting Professionals International, and Professional Convention Management Association Education Foundation White Paper

The objective of this report is to quantify the degree attendees and exhibitors book hotel rooms outside of the organizer’s contracted room block. In addition, the study will provide a better understanding of any influential factors or conditions which may lead attendees to book more or less rooms around the room block. The purpose of this project is to introduce to the meetings industry a new metric—of event room demand, which articulates the volume of rooms sold by an event versus relying only on the guest rooms we can count.

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